Digital Marketing Specialist
2.
6 Quick Apply Full-time 1 day ago Full Job Description Position Description Digital Marketing Specialist The Digital Marketing Specialist is responsible for the development and coordination of content, social media, and other digital platforms.
He/She will work with enterprise-level tools to create, execute, optimize and track strategic campaigns that maximize search results (both paid and organic).
He/She will be responsible for the day-to-day management of paid search including campaign analysis.
The Specialist will also execute social media strategies increasing brand visibility and traffic across all social platforms using best practices.
They will measure the progress and results of all campaigns and provide in depth and actionable insights for change and improvement.
Essential Duties The Specialist assists in the development, coordination and execution of digital marketing efforts (SEO, SEM, mobile, social and email) by assisting with the development of content messaging, managing deadlines, and communicating with key staff.
He/she optimizes, creates and monitors SEM accounts, including keyword expansion, ad group segmentation, and ad copy testing for new and existing AdWords accounts and executes social media strategies including content development and community engagement and management for Facebook, Google+, Twitter, Instagram and other social platforms.
He/she will assist in the execution and evaluation of account maintenance/optimization activities including keyword development and expansion, landing page identification, and bid strategy execution.
The Specialist will improve the company's organic and paid search results and will report performance metrics including campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for digital marketing and communications initiatives Maintain messaging and branding consistency across online platforms.
Compile competitive information.
Other related duties as assigned.
Environment and Physical ActivityThe environment for this position is an open office that is clean and comfortable and includes driving a vehicle approximately 10% of the time.
The incumbent is in a non-confined office-type setting in which he/she is free to move about at will.
In the course of performing this position the incumbent spends time writing, typing, speaking, listening, lifting (up to 20 pounds), carrying, seeing (such as close, color and peripheral vision, depth perception and adjusted focus), sitting, pulling, walking, standing, squatting, kneeling and reaching.
This position may be required to operate any or all of the following:
telephone, cell telephone, general office equipment including copy and fax machines, calculator, computer and related printers.
He/she must be able to sit for prolonged periods and work non-traditional hours when needed.
Mental Demands The incumbent in this position must be able to:
read and interpret documents or instruments, perform highly detailed work, assist or guide problem solving, resolve client issues, perform mathematical functions, conduct meetings and presentations, prepare written communication, perform analytical reasoning, withstand stress, handle multiple, concurrent tasks and constant interruptions.
Position Requirements These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position.
The requirements listed below are representative of the knowledge, skill, and/or ability required to perform the position in a satisfactory manner.
Bachelor's degree in digital media or related field and two (2) year's work experience in a similar role; or equivalent combination of both education and work experience; experience in ecommerce, SEO/SEMW and social media is required.
A solid understanding of current online marketing concepts, strategy and best practices is needed.
Requires a strong working knowledge of Google Adwords, Bing Ads, Facebook Ads and Remarketing.
The position also requires mid-level experience working with Google Analytics, Google Tag Manager, Adwords Editor and Adwords Tools Extensive knowledge with editing software, for the purpose of creating digital content for advertising.
Must be proficient using systems such as Adobe Premiere.
Considerable knowledge of the uses, operations and limitations of photography and video editing systems and related equipment including lighting effects.
Ability to visualize production scripts and other verbal or written instructions Ability to communicate ideas verbally and in writing and extensive knowledge of digital media outlets.
Strong process orientation with an eye for detail Excellent organization and time-management skills with the ability to work with minimal supervision.
The intent of this job description is to provide a representative summary of the essential functions that will be required of positions given this title and should not be construed as a declaration of specific duties and responsibilities of any particular position.
Employees will be assigned specific job-related duties through their hiring departments.
Specific job-related duties assigned by hiring departments shall be consistent with the representative essential functions listed above and shall not be construed as expanding a particular position's role, scope, FLSA status, or grade.
Job Type:
Full-time Pay:
From $50,000.
00 per year
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Flexible spending account Health insurance Life insurance Paid time off Tuition reimbursement Vision insurance Schedule:
8 hour shift Day shift Monday to Friday No nights No weekends Ability to commute/relocate:
Roxboro, NC 27573:
Reliably commute or planning to relocate before starting work (Required) Application Question(s):
Do you have SEO experience? Do you have experience with Google Analytics? Do you have experience with Adwords?
Experience:
eCommerce/Social Media:
2 years (Preferred) Work Location:
One location Digital Marketing Specialist Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
6 Quick Apply Full-time 1 day ago Full Job Description Position Description Digital Marketing Specialist The Digital Marketing Specialist is responsible for the development and coordination of content, social media, and other digital platforms.
He/She will work with enterprise-level tools to create, execute, optimize and track strategic campaigns that maximize search results (both paid and organic).
He/She will be responsible for the day-to-day management of paid search including campaign analysis.
The Specialist will also execute social media strategies increasing brand visibility and traffic across all social platforms using best practices.
They will measure the progress and results of all campaigns and provide in depth and actionable insights for change and improvement.
Essential Duties The Specialist assists in the development, coordination and execution of digital marketing efforts (SEO, SEM, mobile, social and email) by assisting with the development of content messaging, managing deadlines, and communicating with key staff.
He/she optimizes, creates and monitors SEM accounts, including keyword expansion, ad group segmentation, and ad copy testing for new and existing AdWords accounts and executes social media strategies including content development and community engagement and management for Facebook, Google+, Twitter, Instagram and other social platforms.
He/she will assist in the execution and evaluation of account maintenance/optimization activities including keyword development and expansion, landing page identification, and bid strategy execution.
The Specialist will improve the company's organic and paid search results and will report performance metrics including campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for digital marketing and communications initiatives Maintain messaging and branding consistency across online platforms.
Compile competitive information.
Other related duties as assigned.
Environment and Physical ActivityThe environment for this position is an open office that is clean and comfortable and includes driving a vehicle approximately 10% of the time.
The incumbent is in a non-confined office-type setting in which he/she is free to move about at will.
In the course of performing this position the incumbent spends time writing, typing, speaking, listening, lifting (up to 20 pounds), carrying, seeing (such as close, color and peripheral vision, depth perception and adjusted focus), sitting, pulling, walking, standing, squatting, kneeling and reaching.
This position may be required to operate any or all of the following:
telephone, cell telephone, general office equipment including copy and fax machines, calculator, computer and related printers.
He/she must be able to sit for prolonged periods and work non-traditional hours when needed.
Mental Demands The incumbent in this position must be able to:
read and interpret documents or instruments, perform highly detailed work, assist or guide problem solving, resolve client issues, perform mathematical functions, conduct meetings and presentations, prepare written communication, perform analytical reasoning, withstand stress, handle multiple, concurrent tasks and constant interruptions.
Position Requirements These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position.
The requirements listed below are representative of the knowledge, skill, and/or ability required to perform the position in a satisfactory manner.
Bachelor's degree in digital media or related field and two (2) year's work experience in a similar role; or equivalent combination of both education and work experience; experience in ecommerce, SEO/SEMW and social media is required.
A solid understanding of current online marketing concepts, strategy and best practices is needed.
Requires a strong working knowledge of Google Adwords, Bing Ads, Facebook Ads and Remarketing.
The position also requires mid-level experience working with Google Analytics, Google Tag Manager, Adwords Editor and Adwords Tools Extensive knowledge with editing software, for the purpose of creating digital content for advertising.
Must be proficient using systems such as Adobe Premiere.
Considerable knowledge of the uses, operations and limitations of photography and video editing systems and related equipment including lighting effects.
Ability to visualize production scripts and other verbal or written instructions Ability to communicate ideas verbally and in writing and extensive knowledge of digital media outlets.
Strong process orientation with an eye for detail Excellent organization and time-management skills with the ability to work with minimal supervision.
The intent of this job description is to provide a representative summary of the essential functions that will be required of positions given this title and should not be construed as a declaration of specific duties and responsibilities of any particular position.
Employees will be assigned specific job-related duties through their hiring departments.
Specific job-related duties assigned by hiring departments shall be consistent with the representative essential functions listed above and shall not be construed as expanding a particular position's role, scope, FLSA status, or grade.
Job Type:
Full-time Pay:
From $50,000.
00 per year
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Flexible spending account Health insurance Life insurance Paid time off Tuition reimbursement Vision insurance Schedule:
8 hour shift Day shift Monday to Friday No nights No weekends Ability to commute/relocate:
Roxboro, NC 27573:
Reliably commute or planning to relocate before starting work (Required) Application Question(s):
Do you have SEO experience? Do you have experience with Google Analytics? Do you have experience with Adwords?
Experience:
eCommerce/Social Media:
2 years (Preferred) Work Location:
One location Digital Marketing Specialist Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
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